Dell's Carbon Neutral Claim

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Case Details:

Case Code : BECG099
Case Length : 15 Pages
Period : 2007-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Dell Inc.
Industry : Computers, IT and ITeS
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

According to a research report released by Gartner, Inc.⁷ in April 2007, it was estimated that the carbon dioxide emissions from the ICT industry accounted for nearly 2 percent of the global emissions of the gas⁸. ICT companies were expected to adopt various measures to improve the energy efficiency of their operations and also to manufacture products that consumed less energy.

As a part of its commitment to environmental sustainability, Dell Inc. (Dell) announced in September 2007 that it would become carbon neutral by the end of 2008. In August 2008, it came out with the announcement that it had managed to achieve carbon neutrality a few months before its self-imposed deadline.

This 'carbon neutral' claim received a mixed response from industry observers and environmental activists. On the one hand, Dell's achievement was applauded as it was the first company with a global presence to achieve this landmark. It was also regarded as a motivation to other leading global players in the Information Technology industry to lessen their carbon footprint...

Excerpts >>

7] Gartner Inc. is a US-based research firm with a focus on the Information Technology industry. Its clients include major technology companies, government agencies, and investment firms. It posted annual revenues over $1 billion for the financial year 2008.
Source: www.gartner.com (Accessed on June 23, 2009).
8] "Gartner Estimates ICT Industry Accounts for 2 Percent of Global CO2 Emissions," www.gartner.com, April 26, 2007.

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